Campaign Committee Chairman: Andy Morris

Andy Morris is President and Chief Executive Officer of Assurant, one of Crewe’s biggest employers. In this role, he is responsible for developing the successful business strategies for Europe to achieve sustainable business growth. Andy leads the executive team in Europe with a passion for delivering innovative and transformational solutions that support, protect and connect major consumer purchases whilst meeting the needs of clients and their customers and continually improving the customer experience.

Andy’s leadership experience with European and global business-to-business service providers spans more than 20 years. He has played a pivotal role in the organisation; previously as Business Development Director for Lifestyle Services Group, which was acquired by Assurant in 2013 and then as Chief Marketing Officer, Europe. During his time in that role, Andy led the development of new and existing client relationships, company acquisitions and the expansion of operational capabilities. In 2015, Andy was appointed President and Chief Executive Officer of Assurant, Europe.

An advocate of corporate social responsibility, Andy supports local charities to help strengthen the communities where Assurant employees live and work. Prior to his business career, Andy played professional rugby union.

Charity Executive Director: David Edwards

David is Ordained Minister in the New Testament Church of God (NTCG) and Senior Leader at The Lighthouse Centre (TLC). From their TLC premises in the heart of the Crewe community, the church provides a range of services to meet the unmet physical, social and spiritual needs of the deprived, outcast and marginalised within their community. In October 2016, David received the Honorary Doctor of Divinity Degree for his contributions in the work of the ministry and the local community.

Prior to taking up his fulltime role in the ministry, David worked professionally for three local authorities in various roles for over 12years. David has also worked for 7 years in Children and Youth Work with overall responsibility for five youth centres across the south of England. David is also a University Chaplain for Manchester Metropolitan University. Since 2014, David has been serving as a member of the Board of Trustees at United Christian Broadcasters (UCB) an International Broadcasting and Media group

David is passionate about playing his part in the restoration of Flag Lane Baths. Bringing this much loved facility back into use, and contributing to the regeneration of his local community.

Campaign Committee Member: Sheron Ferguson

Sheron’s work-life started in Editorial of the North Western Evening Mail, then onto BBC Local Radio: working for 8 years with 3 others creating and delivering all radio content for morning, mid-day and tea-time programmes. Sheron loved this job!! It was exciting, exhilarating and energising but no-more than her next job!

Sheron is mum to Andrew and Matthew (now 30 yrs. and 32 yrs.). While their sons were young, Sheron worked with Robert her husband and they ran their own business for 15 years: a Shop-fitting Design Consultancy: learning new skills in sales, marketing and financial management – all things to keep a business healthy and growing.

Sheron’s venture into the ‘Third Sector’ started as Manager of Northumbria Daybreak – an exceptional regional charity supporting adults with learning difficulties. It was here she learned about Project design and delivery, how to successfully negotiate with local authorities and how to become a ‘Preferred Provider’.

She has stayed in the ‘Third Sector’ ever since – using her experience to benefit people with often complex and challenging needs. Working with the IoF and DSC as trainer, fundraising and management consultant offered her valuable insight into regional, national and international charities.

For the last 9 years, Sheron has served as Director of Communications and Marketing at UCB (a national Christian media charity) managing a terrific team to raise £8 million ‘new’ money each year. It’s all about building relationships and inviting people to come on a journey, something which she’s looking forward to in the Flag Lane Baths community project.

Flag Lane, Crewe CW2 &QX

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